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Big data is big business--The technology and services market is estimated to reach $58.9 billion in 2020, making today's fervor to collect, interpret and share or re-sell data reminiscent of the Gold Rush era. The challenge is that the massive amounts of data available are not linked nor do they ascribe to a standard format which means they can't be easily shared or interpreted. Incredible insights that can have profound impact are locked away in a cage of inefficiency. If you've ever tried to overlay the results of your own survey with publicly available data like the US Census, you'll understand the frustration.