UK installs next-generation digital signage on its roads

“According to the partners, the new signs can relay messages to road users more quickly, thereby improving road safety and the journey experience for travellers.

The new signs use high-resolution colour optical technology components which aim to enable clearer messages and graphics to be displayed in all weather conditions, providing reliable and easy-to-understand information to keep road users continually informed about road conditions.

Fresh approaches to design and production also mean the signs are more cost-effective and easier to maintain. For example, less materials and cabling have been used, minimising maintenance requirements and the time engineers spend at the roadside.”